DON'T JUDGE A HOTEL BY ITS WEBSITE.

Euro RSCG | 2013-15 - Creative Concept, Art Direction, Script

Everybody looks pretty in a Facebook profile picture. Just like every hotel looks good on internet. But when you are finally there, the experience could be completely different.

We teamed up with actor and humorist Paulinho Serra from Amada Foca (also from Globo and MTV) to show the downsides of trusting your stay with a I-don’t-know-this-hotel-but-looks-good-on-their-website.

The results were impressive. With little production budget, the web videos have reached more than 3.6 million views and bookings at accorhotels.com increased 35%.