ALONE. FRIGHTENED. IN THE DARK. POOR ROACH.
Havas Worldwide | 2015 - Creative Concept, Art Direction - Client: Mortein/RB
Cockroaches are women’s worst nightmare.
But with Mortein Pro you become the cockroaches’ nightmare. That was the insight that led us to the idea of making a parody of horror movies.
Creative Director: Alexandre Ravagnani
Creative Concept: Claudio Villa, Flavia Coelho
Art Director: Claudio Villa, Victor Britto
Script: Rubia Sproesser
Account Manager: Amanda Teixeira
Film: Vetor Zero
Director: Fernando Sanches
Sound Design: ybmusic/Anvil FX
Client Approval: Giancarlo Guarnieri, Mônica Nascimento, Holly Garbett