A VIP LOVE LOUNGE FOR COUPLES,
15 METERS ABOVE THE GROUND.

Havas Worldwide | 2015 - Creative Concept, Art Direction - Client: Durex/RB

Brazilians are well known around the world by our 4 days street party called Carnival. Bare-naked men and women walking in the streets,
lots of caipirinha, everything is conducive to sex at this time of the year.

But after that, the story is completely different. Talking about sex is almost a taboo for the vast majority of the country.
And in a recent research we discovered that 1 in every 2 Brazilians is not happy about their sexual life.

Durex arrived in Brazil to break the taboo and raise sex to another level. And what better way to do that than to raise the discussion with information, providing tools, apps, and means to couples to celebrate having great sex.

 

 
 
 
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AWARDS & RECOGNITION:

Webby Awards – Honoree in Integrated Campaigns 2015

FULL CREDITS:

Creative Director: Jonas Kühner, Jorge Teixeira
Creative Concept: Jonas Kühner, Jorge Teixeira, Claudio Villa, Ana Dolabela
Art Director: Claudio Villa, Dani Mochida
Copywriter: Ana Dolabela
Account Director: Elisa Rigotti
Client Approval: Eduardo Magalhães