ZIKA. DENGUE. CHIKUNGUNYA.
BE PROTECTED EVEN IF YOU DON’T SEE THE MOSQUITOES.
Havas Worldwide | 2016 - Creative Concept, Art Direction - Client: SBP/RB
Idea for the SBP Bug Repellent launching.
The 12th DEC 2016 Folha de S. Paulo newspaper edition had a special about how to prevent yourself from zika, dengue and other mosquito transmitted diseases.
We placed several mosquitoes hidden on the newspaper.
You didn't noticed, but there are 12 mosquitoes hidden in this newspaper.
SBP protects your family even from the mosquitoes of Zika and Dengue that you can't see.
VP: Marcelo Siqueira
Executive Creative Director: Marcelo Torma
Creative Director: Alexandre Ravagnani
Creative Concept: Claudio Villa, Carlos Credie, Marcelo Mandaji, Paulo Amaral
Art Director: Claudio Villa
Copywriter: Carlos Credie