ZIKA. DENGUE. CHIKUNGUNYA.
BE PROTECTED EVEN IF YOU DON’T SEE THE MOSQUITOES. 

Havas Worldwide | 2016 - Creative Concept, Art Direction - Client: SBP/RB

Idea for the SBP Bug Repellent launching.

The 12th DEC 2016 Folha de S. Paulo newspaper edition had a special about how to prevent yourself from zika, dengue and other mosquito transmitted diseases.

We placed several mosquitoes hidden on the newspaper. 

Copy:
You didn't noticed, but there are 12 mosquitoes hidden in this newspaper.
SBP protects your family even from the mosquitoes of Zika and Dengue that you can't see.

 
 
 
 
 
 

FULL CREDITS:

Creative VP: Marcelo Siqueira
Executive Creative Director: Marcelo Torma
Creative Director: Alexandre Ravagnani

Creative Concept: Claudio Villa, Carlos Credie, Marcelo Mandaji, Paulo Amaral
Art Director: Claudio Villa
Copywriter: Carlos Credie