<3 YOUR WHITE CLOTHING
Havas Worldwide | 2015 - Creative Concept, Art Direction - Client: SBP/RB
People only realize that the white colour of their clothing is not really white when they are able to compare it with a whiter shade.
On Instagram, whenever you like a photo, a white heart appears over it. By comparing both shades of white we make people realize how their clothes can turn whiter with Vanish.
This simple idea got more than a thousand Likes and hundreds of comments. When compared to the average engagement of previous posts results were up to 4x higher. With zero investment.
Creative Director: Alexandre Ravagnani
Creative Concept: Claudio Villa, Carlos Credie
Art Director: Claudio Villa
Copywriter: Carlos Credie