I channel my creative energy off the clock into playing the upright bass on a Sci-Fi surf band, Sangue De Androide. Our tunes are available on Spotify here.
Greetings! I'm a seasoned Creative Director with a robust 16+ year career span across globally recognized advertising groups and creative hot shops.
Over the past year at Peppery Agency, I've leveraged business intelligence to devise creative strategies and catalyze brand growth, boosting performance. My role extends beyond crafting memorable campaigns; it's about fostering connections that convert and endure, building lasting client relationships.
Previously, I steered the creative helm at Omelete Company for five years, leading our Marketing in-house team through groundbreaking award-winning campaigns for Omelete and CCXP (Comic Con Experience) - which became one of the world's most significant pop culture events and happens in Brazil, Germany, and Mexico. CCXP bears the mark of my creative direction during the brands' creative concept and strategic planning throughout those years, leaving a lasting impact on their success.
My Marketing journey includes pioneering work as the Creative Director for Game XP, the world's inaugural Game Park - a joint venture between Rock in Rio, Globo, and CCXP - and a substantial player in LatAm's eSports and gaming scene. This role had me weaving the foundational narratives for brands, ensuring they stood out in a saturated market.
During my transformative five-year tenure at Havas Worldwide Group, I progressed from a Senior Art Director to an Associate Creative Director. In this role, I managed global giants like Reckitt Benckiser, Peugeot, and Danone across diverse markets, including Brazil, LatAm, the US, the UK, and India.
During six years at Publicis Groupe, I collaborated with top-tier clients like P&G, Samsung, and Mercedes Benz, enhancing my digital advertising DNA with every project.
My guiding principle is that ideas should inspire and connect on a vital level. Whether crafting persuasive concepts, scripting for films, branded content, series, social campaigns, or live experiences, I blend creativity with strategic insight to solve communication puzzles effectively.
2021
46º CCSP | Film - Yearbook
2020
Webby Awards | Film - 1 Nominee & 1 Honoree
45º CCSP | Branded Content Film - 1 Silver, 1 Yearbook & 4 Shortlists
Shots Awards | Ad Of The Year - Shortlist
Ciclope Berlin | Long Form Film - Finalist
2019
Webby Awards | Film - Nominee
2018
D&AD | Branded Content - Wood Pencil
El Ojo | Film - 1 Silver & 2 Bronze
Ciclope Berlin | Long Form Film - Silver
2016
Member of the New York Festivals International Advertising Awards® Jury
2015
Webby Awards | Integrated Campaign - Honoree