the best of all worlds when the world needed the most.

CCXP | 2020 - brand revamp, product concept, communication concept & strategy - CLIENT: CCXP

Comic book legends, Hollywood stars and studios, renowned content creators, musicians, and eSports pro players. More than 1000 guest artists took part in CCXP Worlds - a 100% free digital pop culture festival that brought 150 hours of exclusive content to celebrate the industry that was the lifeline while we were locked up during the pandemic.

No one in any universe could predict what happened in 2020. Due to the coronavirus pandemic, it was the year we almost lost our hope.

So CCXP, a gigantic 300K-people-large physical festival, had suddenly lost its greatest superpower: the ability to gather pop culture fans and their idols in one place during 4 days filled with premieres, huge announcements, masterclasses, eSports tournaments, cosplay contests, live concerts, live experiences, and all sorts of stores selling geek products.

But CCXP is one of the world's biggest pop culture festivals, so it didn't feel right to simply call the event off and let our fans down when they needed us the most.

The answer has always been there: CCXP is not just a place.

CCXP exists wherever pop culture is. In every fan. Every idol. Every comic book artist. Every gamer. Cosplayer. Beings from all worlds celebrating their favorite pop culture universes, no matter what they are or where they are.

With the main purpose of spreading hope to our fans in such a difficult year, “CCXP Worlds: A Journey of Hope” was born as a 100% virtual edition of the festival with everything that makes CCXP the very CCXP our fans know and love. And, for the first time, every pop culture fan in the world could be a part of it and enjoy all content we have to offer.

From the first concept to the event itself, CCXP Worlds was designed to be way more than a live stream. We wanted to deliver an experience as great as any epic saga. So instead of only treating our audience with daily lives, we have built 12 virtual worlds with 150 hours of exclusive content and all-new interaction features.

CCXP Worlds lineup had over 1000 guest artists.

12 worlds, one for each pop-culture genre: Hollywood movie and series stars, comic books, games, digital influencers, cosplayers, music, and more.

Our main stage - the Thunder Arena - was built using Unreal technology. and fans from every universe could join and interact in real-time with the hosts, guests, and other fans in this virtual outer-world stage.

Results

CCXP Worlds set an example of a revolutionary model for virtual events in over 139 countries with over 250 simultaneous Livestream sessions.

139 countries. 100% free. +150 hours of brand new exclusive content - more than the whole Game of Thrones series. +10 Hollywood studios with more than 50 titles. +1000 artists among actors, producers, influencers, and presenters involved. Our 3D WebGL platform helped people navigate throughout our 12 worlds. With 6 channels streaming simultaneously. Thunder Arena: the biggest Hollywood celebrities in a virtual arena created using cutting-edge technology from the latest American films, live for the first time in the world. Artists’ Valley: the largest audiovisual content ever produced about comics in history. Creators & Cosplay Universe: the best of the internet and worldwide TV content is here. Game Arena: for the first time, CCXP had a stage that never stopped: our game arena operated 24 hours a day and featured competitive content, industry releases, and lots of entertainment. Live interactions, FanCams, social media, and pools. More than 400 people work directly on the project.

The film entitled “New Hope” presents CCXP's new brand positioning.

How we define our dreams? What are their limits, and how much power we hold to make them come true?
In a year that all hope was lost, we were the ones brave enough to seek to do the impossible. We were the ones who believed every journey's to be fueled by those dreams.

CCXP will never be just a place. It happens wherever we want.

film credits:

Agency: O&Co
Executive Creative Director: Roberto Fabri
Creative Director: Claudio Villa
Production: Barry Company
Directors: Kill The Buddha
Soundtrack, design, and mixing: Antfood