Weigh your enemies

 
 

IT FITS MORE THAN YOU IMAGINE.

HAVAS WORLDWIDE | 2017 - CREATIVE CONCEPT, ART DIRECTION - CLIENT: CHINA IN BOX

China In Box is a food made to be shared - one single box weights almost 1 kg. But it wasn't perceived as that.

In a year of crisis this scenario made sales drop. 

There were many ways to solve this. We used the enemies.

 
 
 

Full credits:

Creative VP: Marcelo Siqueira
Planning VP: Renata Bokel
ECD: Marcelo Torma
Creative Director: Eduardo Freitas, Camila Dammann
Creative Concept: Claudio Villa, Carlos Credie
Account Manager: Fernanda Modena, Daniela Oi
Planning: Dannyllo Silveira, Rachel Fahr Nogueira
Media: Andrea Ferreira
RTV: Wellington Azeituna
Film: Shinjitsu Filmes
Director: Irmãs Fridman
Audio: Soup Records
Client Approval: Mary Kaidei / Rosana Kimura