China In Box is a food made to be shared - one single box weights almost 1 kg. But it wasn't perceived as that.
In a year of crisis this scenario made sales drop.
There were many ways to solve this. We used the enemies.
Creative VP: Marcelo SiqueiraPlanning VP: Renata BokelECD: Marcelo TormaCreative Director: Eduardo Freitas, Camila DammannCreative Concept: Claudio Villa, Carlos CredieAccount Manager: Fernanda Modena, Daniela OiPlanning: Dannyllo Silveira, Rachel Fahr NogueiraMedia: Andrea FerreiraRTV: Wellington AzeitunaFilm: Shinjitsu FilmesDirector: Irmãs FridmanAudio: Soup RecordsClient Approval: Mary Kaidei / Rosana Kimura