The real world is just background noise.

CREATIVE CONCEPT, ART DIRECTION - CLIENT: CCXP

Towel Day, also known as Geek Pride Day, is celebrated every year on may 25th. The day CCXP's fans pay tribute to the characters, stories, and quotes that shaped their lives — from board games to animes, sitcoms to space sagas.

To prove that every geek sees beyond what meets the eye, we challenged them to uncover 82 pop culture easter eggs hidden inside our geek cave — a room that isn’t a room, at least not for those with the superpower to spot what others miss.

Because for us a cheeseburger will forever be a Royale with cheese. An umbrella? Umbrella Academy. A stray Starbucks cup? Game of Thrones. Well, I could do this all day…

Full credits:

Agency: O&Co
Creative Director: Claudio Villa
Creative Concept: Claudio Villa, Elton Reale, Guilherme Marques
Motion Designer: Jorge Jr.