Your whites whiter, even on Instagram



Havas Worldwide | 2016 - Creative Concept, Art Direction - Client: SBP/RB

People only realize that the white color of their clothing is not really white when they are able to compare it with a whiter shade.

On Instagram, whenever you like a photo, a white heart appears over it. By comparing both shades of white we make people realize how their clothes can turn whiter with Vanish.


This simple idea got more than a thousand Likes and hundreds of comments. When compared to the average engagement of previous posts results were up to 4x higher. With zero investment.




Creative Director: Alexandre Ravagnani
Creative Concept: Claudio Villa, Carlos Credie
Art Director: Claudio Villa
Copywriter: Carlos Credie