WE'VE LET TECHNOLOGY GET IN THE WAY OF SEX.
LET'S DISCONNECT TO RECONNECT.
Havas Worldwide | 2014 - Creative Concept, Art Direction - Client: Durex/RB
Increasingly, we are bound to technology. Smartphones put the decisions on the tip of our fingers and made us increasingly keep an eye on them. But life is what happens when we look around. That's when we began to pay attention to the details. And we realize that they are everywhere.
Because of the intrusion of technology in our modern lives, people are having 20% less sex today than they were in 2000.
WWF’s Earth Hour started in 2007 as a lights-off event to raise awareness about climate change, engaging nowadays more than 162 countries worldwide. This Earth Hour, Durex wants to get great sex back on the agenda and inspire couples everywhere to reconnect.
By deconstructing tech names that sound so natural to us, we go back to what really matters, to what is human. We #TurnOffToTurnOn
FULL CREDITS:
Creative Director: Rodrigo Corbari
Creative Concept: Claudio Villa, David Levy
Art Director: Claudio Villa
Copywriter: David Levy