YOU'RE A GEEK. YOU JUST MAY NOT KNOW THAT. YET.
CCXP | 2017 - CREATIVE CONCEPT, ART DIRECTION - CLIENT: CCXP
The CCXP is a Geek Pop Culture festival in Brazil. In our country part of the population does not like to be defined by the terms "geek" and "nerd".
More than just making people realizing that everyone is at least a little geek, The almost 6 minutes long short movie is a celebration of Pop Culture.
"Round 2” portraits a day in a life of two teenagers that decide to use their imagination to decide who really lost a game battle. With more than 60 references/easter eggs from movies, series, games, comics, and animes, the short film invites people to recognize and be delighted with geek culture classics.
Results: In less than 48 hours our content managed to make 2.2 million people on Facebook and 100,000 on Youtube stopped what they were doing to watch our almost 6-minute film. In a time where less than 79% of Internet users watch more than 15 seconds of a video on the internet - according to Year in Review Institute. Let’s not forget to mention the 48 thousand likes and more than 18 thousand shares. And what makes us even prouder, is that in 2017 CCXP turned out to be the biggest Comic Con in the world.
Creative Director: Roberto Fabri
Creative Concept: Claudio Villa, Rafael Barreiros, Roberto Fabri
Project Manager: Carol Marques
Motion Designer: Jorge Jr.
Post Production and VFX: Nash VFX
Sound track, design and mixing: Satélite Audio